Ladbrokes Takes On Play-By-Play Betting

Published: Saturday, February 25, 2006 Online-Casinos.com

Revitalised Ladbrokes Takes On Play-By-Play Betting System


Global Interactive's SportXction chosen by UK bookie Ladbrokes

Global Interactive Gaming (GIG) has signed up major UK bookie Ladbrokes as its latest user of the now tried and tested SportXction play-by-play betting system.

The Interactive Systems Worldwide Inc. subsidiary announced this week that it had signed an agreement with Ladbrokes eGaming Ltd. to supply the cutting edge system, which offers integrated play-by-play betting throughout the course of a sporting event. The betting markets will be offered initially on the Internet, with deployment across mobile phone and interactive television being evaluated.

This is a non-exclusive agreement, which will provide GIG with a share of the wagering revenue. The markets will be offered in multiple languages, and wagers will be accepted in multiple currencies.

The agreement is for an initial 18-month term from launch and covers most of the sports GIG currently has available, including football, cricket, golf, tennis, rugby, basketball, American football, snooker and darts.