Published: Tuesday, March 07, 2006 Online-Casinos.com
KATHRYN KOZAK JOINS BET ON SPORTS
Online gambling marketing veteran Kathryn Kozakjoins joins US facing gambling group Bet On Sports
The management at Bet On Sports Gambling Group has appointed experienced marketer Kathryn Kozak to a senior executive position at the online gambling group, with the responsibility of heading a team to brand and cross promote the growing products at of the group, including online poker, internet casinos, and virtual sportsbooks.
Kathryn Kozak, who was recently the Director of Marketing at Full Tilt Poker, will have the title Brand Director. She has held several senior posts in her business career to date, and was the founder and President of Eclipsicom Media Inc., which was established in 2001 to address the need for localisation and marketing in the Internet gaming industry.
From 1999 to 2001 Kozak was the Vice President of Business Development at Wiremix Media Inc.; a successful advertising and marketing agency specialising in online gaming and e-commerce.
Prior to that, she worked at Starnet Communications (now WorldGaming plc) where she was in charge of international marketing. Central to her position was the negotiation of endorsement deals with celebrities such as Larry Holmes, Fuzzy Zoeller and Rodney Dangerfield.
William Griffiths, Director of Marketing at Bet On Sports, says: "Ms. Kozak brings us depth and experience through her understanding of online gaming, especially in areas of brand management, marketing and advertising. Her knowledge of the entertainment business, coupled with her keen sense for solid business opportunities are a welcome asset to our team and we look forward to her input into our growth."