Parley's Gaming Network Lands Bingo Contract

Published: Saturday, March 11, 2006 Online-Casinos.com

PARLAY'S GAMING NETWORK LANDS BINGO CONTRACT

Major European media group to receive white label online bingo sites


Canadian online bingo software specialists Parlay Entertainment stands to benefit from a deal signed this week by sub-licensor, The Gaming Network.

One of Europe's largest media groups, Emap, publisher of more than 150 consumer magazines as well as radio stations and TV channels, has finalised an agreement that will see Parlay provide white-label bingo sites for some of Emap's leading brands, specifically targeting female audiences through outlets such as New Woman, Magic FM, Top Santé and Mother and Baby.

Simon Beeson, managing director of The Gaming Network, said: "Emap's move into online bingo validates our position that egaming is becoming an important channel for media and retail brands in the UK."

Magic FM will be the first to launch a bingo site. The radio station attracts over 1 million daily listeners and is London's second-most popular radio station. Magic FM listeners fit a similar profile to the new breed of online bingo players, which Emap is keen to highlight.

Paul Voss, group licensing director at the company, said: "This white-label solution is a perfect product for us. It is a defined niche, and we have identified specific brands."

Paul Voss also hinted that Emap may be launching additional gaming products across its other brands, which include UK men's magazine market leader FHM.

According to the BBC, the UK has 3 million regular bingo players, around 70 percent of whom are women. Bingo payouts have risen since the advent of e-gaming, and as an example, Bingo.co.uk now offers a GBP 1 million prize.