'The Winning Channel' Into Mobile Gambling
Published: Tuesday, March 14, 2006 Online-Casinos.com
'THE WINNER CHANNEL' TO EXPAND INTO MOBILE GAMBLING
Mobile gambling the next targer for The Winning Channel
Betting brand The Winner Channel is to expand into the mobile phones gambling sector and the Internet following its initial successful run on digital cable TV.
The channel, owned by iTV firm Two Way TV and gaming technology company Zone4Play, offers a range of 'instant win' games including roulette, slots, hi-lo, keno, dice and Zone4Play's unique new fixed-odds poker game called Face Up Hold 'em (see earlier InfoPowa reports).
Players will be able to use a single e-wallet account across all three platforms at all times.
Winner Channel players can win jackpots of up to GBP 500 000, and mobile players get GBP5 worth of free bets when they sign up for the new service.
Regular players can sign up to a loyalty programme where they accumulate points which can be exchanged for cash, prizes and other rewards.
Guy Templer, Two Way TV's commercial director, said: "Over the next couple of months we will be announcing a series of distribution deals with leading media brand owners to distribute our games. There will also be a series of games based on major TV programmes."
The Winner Channel was first launched on the NTL and Telewest broadband cable platforms last year. Affiliates of The Winner Channel have included Flextech TV and its channels Challenge TV and Bravo, and Channel 4.
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