Bwin.Party Planning to Come Back To Online Poker in America

During the last decade a law was enacted in the USA that basically shredded the online gambling operators that were doing business there prior to 2006. The law was the Unlawful Internet Gaming Enforcement Act and it still is doing a great deal of damage to the online poker industry. The former Party Poker is now amalgamated with Bwin and it did a massive amount of business within the continental USA.  Party Poker was at one time huge dwarfing the likes of Full Tilt Poker and Poker Stars.

Party Poker withdrew its services at some cost from the USA after the Act came into being in 2006. Meanwhile as the Party Poker Room continued to gain some momentum back in Europe, Full Tilt and Poker Stars continued to do business as usual in the States.  Party Poker’s  payment of $105 million in fines to the Department of Justice in return for a non-prosecution agreement which put a big dent in the coffers of an already shredded firm.

Now Party Poker and Bwin have joined forces they are planning to re-enter the American market with added enthusiasm. Co Chief Executive Officer, Jim Ryan, stated in a recent interview with the New York Times that “It is not a question of “if”, but when” the company will find a suitable partner to get back into the estimated $19 billion dollar US poker market. That being said it may take some time for the laws regarding federally regulated online gambling change in the USA.  Bwin.Party  owns the World Poker Tour which is  one of the most recognized names in live poker tournaments and that fact alone may see investors  seeing the potential of  Bwin.Party as a good bet.
Ryan noted that the partnership strategy is a good one for both Bwin.Party investors and potential alliances. Brand recognition could drive the company to be number one again, if it finds support for  its endeavor  within America’s  established casino operators.