Rapid Mobile Betting Firm For Betfair
Published: Monday, March 20, 2006 Online-Casinos.com
RAPID MOBILE BETTING FOR BETFAIR
Scottish IT company software bought by global betting exchange firm Betfair
The major online betting exchange group, Betfair has acquired its own mobile betting software in a deal with the Scots IT company Rapid Mobile this week.
Branded Mobet, the software is claimed to be advanced mobile technology. It will be rebranded to provide a mobile betting platform to complement Betfair's online service.
The Edinburgh-based firm recently appointed IT expert Pat Chapman-Pincher as its new chairman. Chapman-Pincher has been a well-known figure in the IT, media and telecom industries for more than 30 years in both CEO and non- executive roles. Her appointment comes as Rapid Mobile looks to develop new products in mobile technology.
Mobet was developed as part of a joint programme run by Betfair product manager Tom Johnson, who revealed that Betfair has always intended to offer its own mobile betting solution, but having considered all available options, believed the best route was to approach Rapid Mobile in a focused development.
The purchase includes the intellectual property rights and source code for the Mobet application but Betfair has retained Rapid Mobile to provide support as well as professional services for planned enhancements.
Mobet was launched in 2004 and has provided Betfair customers all around the world with secure, subscription-based access to the betting exchange. "I'm very pleased to confirm that we have taken millions of pounds worth of bets for Betfair and not had one second of downtime" said Richard Marshall, technical director at Rapid Mobile.
Iain Maddox, Rapid Mobile's managing director, said: "This product passed all the tests in terms of usability, functionality, speed, scalability, security, robustness and mass distribution."
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