Glossy Mag From Sportsbook.com

Published: Friday, December 31, 2004 Online-Casinos.com

GLOSSY MAG FROM SPORTSBOOK.COM

Playbook exclusively for clientele

Sportsbook.com has become famous not only for betting services in North America, but also for the beautiful women who grace their sought-after annual calenders, and this week the sports book embarked on another print initiative with the launch of the client-complimentary Playbook magazine.

The glossy magazine explores the world of sports betting, casino gambling and poker rooms, and features articles on gamblers' lifestyles. The pages are full of practical advice to help players, including articles like "Mix it Up" explaining betting terms for beginners,
to in-depth advice on betting boxing, playing blackjack and winning at poker.

Cutting edge analytical information on the latest sporting action is an important element of Playbook, as well as some of those beautiful women from their calender issues.

"PlayBook is the first of its kind in the online betting industry," says
Alex Czajkowski, Marketing Director Sportingbet PLC Americas Region,
"We launched PlayBook to help customers better understand all the opportunities the site has to offer. The message of the magazine is "Strategies for Winning," and our articles cover how to play better online and off."

Nolan Dalla, successful gambler, respected teacher and passionate gamblers'
rights advocate, is the editor of the new publication, which takes sportsbook customer relations to a new level.