Featurespace is a pioneer in dynamically modelling human behaviour, and that’s what has given this company a sound knowledge base in what many online gamers think is a possible threat to their safety while online. The company’s unique technology provides an analysis of behavioural data previously impossible in traditional rules based anti-fraud systems. This innovative and unique approach has a proven track record in successfully detecting fraud and identifying other problem behaviour, offering a significant increase over other traditional techniques. Featurespace Ltd is a Cambridge U.K. based company, founded in 2005, which was born in the Cambridge University engineering research laboratories. Its staff is made up of software engineers, data modellers, statistical experts and business professionals. This combination of skills lets Featurespace provide unique analysis and detection techniques designed to combat fraud in all its forms. The company’s premium product, ‘FS Anti-Fraud’ is used by one of the world’s largest sporting exchange to monitor both transactional and ‘system use’ processes. Featurespace is setting the benchmark in anti-fraud technology which is especially important when fraud is on the increase. The firm is small at the moment but continues to make strides in gaining new accounts Recently it announced a deal with King.com, a company specialising in skill gaming. Games such as puzzle games, action games, strategic games, sports, card games and bingo.are all available through King.com. Featurespace is going to supply the technology that will protect players from computer bots that might otherwise compete with human players for the cash prizes that King.com has to offer. Featurespace has also signed a contract to provide their technology to Betfair one of the biggest online gambling firms in Europe. FS Anti-Fraud employs unique behavioural analysis algorithms, which takes anti-fraud tools to the next level beyond the competitors such as Oracle and IBM. When reputations are at stake and millions of dollars worth of transactions in the works having a company that knows what it’s doing helps take the fear out of playing online.