Blue Square Is Back
Published: Friday, April 07, 2006 Online-Casinos.com
BLUE SQUARE IS BACK
New look, better facilities
Bluesq.com staged its comeback at the end of March following an extensive revamp. The re-branding exercise coincided with a complete overhaul of functionality that was based on customer feedback and future gaming requirements of the brand.
A spokesman said that the new-look modern site has evolved over time and now firmly places the customer and his or her requirements at its heart.
Clients are presented with clean and simple graphics that allow for faster bet placement and gneral site navigation. The new promotions page also allows the customer to see what the best promotions are depending on which sport or game holds their interest.
Blue Square was acquired by the Rank Organisation in January 2003 and is British group's primary interactive betting company. The online casino Hard Rock Casino.com is a stablemate. Traditionally a bookmaking business, Blue Square has changed and become more diverse over time. Whilst the Blue Square Sports book will always remain at the core of the brand, other elements have seen significant growth in recent years such as a soft games section through Mecca Games and a poker and casino section.
Customers can now use one account to gamble on anything from Blue Square TV to football matches. Advances in technology has made possible several ways in which to access the site, including internet, interactive TV, WAP and telephone
CEO Martin Belsham commented: "We have made noticeable and significant changes that customers will appreciate and have requested. Blue Square will continue to be at the forefront of technological advancements in web design and innovation so that customers can feel comfortable that they are experiencing the best online gaming experience possible."
