32 Red Kicks Off For Aston Villa FC

Published: Friday, April 07, 2006 Online-Casinos.com

32 RED KICKS OFF FOR ASTON VILLA

New Premier football sponsorship deal signed


Top online casino and poker room 32 red.com has joined the online gambling group trend started by 888.com with the signing of a conditional agreement to sponsor Aston Villa FC for the 2006/07 & 2007/08 Premiership seasons

The two year sponsorship deal includes a logo on the home and away shirts and comes into effect for the 2006/2007 Premiership season.

Under the terms of the agreement, 32Red will pay a basic and at this stage undisclosed six figure sum per season, with Aston Villa receiving additional revenues under its marketing affiliate arrangement with the Company.

Ed Ware, CEO of 32Red Plc, commented:

"This partnership fits into our strategic marketing plans extremely well. Our presence at targeted sporting events including Premiership and Championship football matches and horse racing meetings has worked well for us to date. This deal will sit very well alongside those activities, as well as our existing online marketing programmes.

"Importantly, this sponsorship will also significantly enhance our brand recognition by bringing us television, national press and other media coverage in Britain and around the world. It is a measured but significant step forward for the 32Red brand. Aston Villa FC is one of the UK's biggest clubs and we are very pleased to be associated with them."

32Red Plc is based in Gibraltar and owned by the Trafalgar group. Its shares are traded on the Alternative Investment Market (AIM) of the London Stock Exchange. The online casino has been awarded the title 'Best Online Casino' by several online casino portals.