St Minver Lands Another Biggie: Butlins

Published: Tuesday, April 11, 2006 Online-Casinos.com

ST MINVER LANDS ANOTHER BIGGIE - BUTLINS

Butlins Bingo to join network

Gibraltar-based white label specialists St Minver clinched another significant deal this week with the announcement that the UK's huge holiday company, Butlins has launched its Butlins Bingo.com site on the St Minver network, accessing thousands of players across the world.

Butlins, a leading UK holiday company, will cross-market and leverage brand recognition and customer loyalty to drive online bingo traffic to the new site, which is powered by Candian provider Parlay Entertainment Inc.

Holiday facilities run by Butlins attract 1.3 million guests each year to three resort properties on the coast of Britain. The resorts offer guests entertainment and quality facilities in a family-friendly atmosphere. Butlins enjoys 95 percent brand recognition within the United Kingdom and is famous for its focus on great live entertainment.

"Butlins has built an excellent reputation providing top-rate, contemporary entertainment to our guests for the past 70 years - it is a very trusted brand." said Richard Bates, Operations Director, Butlins. "So, naturally, we are thrilled to bring the Butlins brand of entertainment online. The launch of Butlins Bingo will provide our guests with the opportunity to experience our brand and interact with each other, even when they can't be at our resorts."

"We're very pleased that Butlins has chosen to join the St. Minver Bingo Network," said Leigh Nissim, Managing Director of St. Minver (UK). "Since bingo players and Butlins holiday-makers share a similar demographic profile, we anticipate that Butlins Bingo will be well-received within the marketplace."