Gambling Firm Bet&Win Sponsor AC Milan
Published: Friday, April 21, 2006 Online-Casinos.com
ONLINE GAMBLING FIRM BET&WIN SPONSOR AC MILAN
Online gaming group builds international branding through deal with Italian soccer club
Austrian public company and major European gambling group, Betandwin.com has inked a sponsorship deal with the top Italian football club AC Milan which will see the Bet & Win logo on team shirts for the next four seasons, covering all national and international matches.
"We have set ourselves the goal of establishing BetandWin as the leading international online gaming brand," said betandwin Co-CEO, Manfred Bodner. "Soccer is easily the most important and most attractive betting sport, [so] it obviously makes sense to seek a partnership with an internationally known, successful top club"
Over the course of the last four seasons, AC Milan's jersey sponsor has been seen by over 50 billion people in some 3,000 hours of television broadcasting in Italy and abroad. According to a recent market survey, AC Milan and the club's new jerseys sponsor are amongst the best known brands in this sector.
Bet and Win's soccer sponsorship follows similar agreements in the UK by 888.com and 32 Red.com.
Betandwin's sports betting odds will be streamed live on the displays in the San Siro Stadium as part of the deal.
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