Online Alliance to Offer Integrated Gaming Network

Online gaming network operator, Cashball Ltd., Sweden’s gaming technology provider, NYX Interactive and the online game show pioneer Amuso will be pooling their resources and creating a new gaming experience for players in the United Kingdom. By combining their unique qualities the three companies are developing a trivia gaming network with an integrated bingo and casino platform based on the NYX interactive model. The network will feature major TV quiz shows to enhance the appeal of online cash gaming entertainment with the intent of engaging a larger customer base. The Cashball bingo network will go live in Britain in early 2010 and will be syndicated to existing and new media partners. The alliance is a positive move to gain a bigger piece of the online pie with hopes of maintaining a much stronger market. Amuso already has a strong market share in the U.K., currently operating standalone cash trivia platforms on a number of media and social networking partner sites with a combined reach of over 15 million users.

Cashball Ltd, will see the deal launch the first Cashball U.K. bingo network with its existing Spanish and Scandinavian networks. Swedish gaming technology provider, NYX Interactive, will get the opportunity to establish itself in the U.K. with the wider advantage of the European market. NYX Interactive's director of sales and marketing, Steve Cook, said, “The tie up between the three companies is very significant because, in partnership Amuso and NYX can deliver a strong portfolio of games and gaming products while Cashball Ltd. will provide the operations and support. There is a unique fit between bingo and entertaining quiz games and NYX is pleased to offer Amuso’s branded games to our existing customers while Amuso will offer our bingo.”

Amuso's co founder and CEO, Barak Rabinowitz, commented, “We are thrilled to partner with NYX and Cashball Ltd. to bring a fresh and compelling offering to the market. The NYX platform will enable us to lead the market for trivia gaming in the UK and beyond."

Cashball Ltd's, head of international operations, Carl Ståhle, stated, "The combination of trivia, bingo and casino fits our target group perfectly and the variation of the entertainment will encourage people to spend more time playing. We look forward to adding the Amuso Trivia as part of our full service offering.”