Bodog Billboard To Support Flying Brand

Published: Monday, April 24, 2006 Online-Casinos.com

BODOG BILLBOARD TO SUPPORT FLYING BRAND

New Vegas advertising will back airline colours

Online-Casinos.com readers will recall an earlier report in which the Bodog gambling group's plan to use a private airline to push its branding was in progress.

The marketers' dreams have now become reality, and branded flights into Las Vegas's McCarran Airport are now happening regularly.

This week, the company added to the impact by completing plans to support the flying brand with some Las Vegas billboard advertising. To further remind gamblers offline of their online opportunities a billboard bearing a photograph of a branded Bodog plane will go up next month on East Tropicana Avenue in Las Vegas.

Warlier this year, Bodog marketers inked a deal with InterAir Media, a broker specialising in the airline industry, to sponsor branded airplanes flying from McCarran International Airport.

The aircraft belong to Allegiant Air, a low-fare carrier based in Las Vegas that offers service to 32 American cities. The first branded aircraft went into service last week, and five others are scheduled to join it within days.

The six planes are being painted with the bold colours and Web address for Bodog.com, which offers online sports betting, poker and casino games.

The deal is effective for three months and cost the company an estimated $500 000. Included is in-flight announcements about Bodog.com and brochures about the Web site available in seat pockets.

One of the innovative ideas being deployed involves the tray tables on the aircraft - these have been decorated so as to appear to be a blackjack table bearing the Bodog brand - getting the passengers in the mood for that Vegas action.