More Information Upfront Please!

Published: Wednesday, May 03, 2006 Online-Casinos.com

MORE INFORMATION UPFRONT PLEASE!

Prime Table Games survey shows that UK players want the Gaming Commission to enforce more disclosure

Online gamblers have been demanding more upfront information on gambling sites for years, and this week that was again reflected in the release of a new survey conducted for Prime Table Games.

The survey found that UK internet gamblers want the newly formed UK Gambling Commission to play a stronger role ahead of the adoption of the Gambling Act. They also want more information from the gambling sites themselves.

Commissioned by casino games inventor Prime Table Games, the study found that 73 percent of gamblers thought that online gambling sites should make clear if their site is run by a third party service provider. 30 percent were completely opposed to gambling brands outsourcing their online operations.

Commissions paid to marketing affiliates concerned 81 percent of respondents who said that online casinos should state when money is being paid to an affiliate. A surprising 44 percent said they would be less likely to play at a site where money wagered was shared with affiliates.

Plans to establish a kite mark showing that a casino is licensed and regulated in the UK proved popular with 67 percent of gamblers, who said they would prefer a UK approved site to one based overseas. The first UK based internet casinos are expected to appear in late 2007 as the Gambling Act comes into force.

Commenting on the results head of Prime Table Games, Derek Webb said, "Gamblers have clear expectations of how online gaming should operate. It's vital that as the industry redefines itself in the light of the Gambling Act that the Gambling Commission aims to meet those expectations."

The survey was carried out by consumer research consultancy XTN Data on behalf of Prime Table Games and questioned 1 015 UK online gamblers in March 2006.