More Information Upfront Please!
Published: Wednesday, May 03, 2006 Online-Casinos.com
MORE INFORMATION UPFRONT PLEASE!
Prime Table Games survey shows that UK players want the Gaming Commission
to enforce more disclosure
Online gamblers have been demanding more upfront information on gambling sites
for years, and this week that was again reflected in the release of a new survey
conducted for Prime Table Games.
The survey found that UK internet gamblers want the newly formed UK Gambling
Commission to play a stronger role ahead of the adoption of the Gambling Act.
They also want more information from the gambling sites themselves.
Commissioned by casino games inventor Prime Table Games, the study found that
73 percent of gamblers thought that online gambling sites should make clear
if their site is run by a third party service provider. 30 percent were completely
opposed to gambling brands outsourcing their online operations.
Commissions paid to marketing affiliates concerned 81 percent of respondents
who said that online casinos should state when money is being paid to an affiliate.
A surprising 44 percent said they would be less likely to play at a site where
money wagered was shared with affiliates.
Plans to establish a kite mark showing that a casino is licensed and regulated
in the UK proved popular with 67 percent of gamblers, who said they would prefer
a UK approved site to one based overseas. The first UK based internet casinos
are expected to appear in late 2007 as the Gambling Act comes into force.
Commenting on the results head of Prime Table Games, Derek Webb said, "Gamblers
have clear expectations of how online gaming should operate. It's vital that
as the industry redefines itself in the light of the Gambling Act that the Gambling
Commission aims to meet those expectations."
The survey was carried out by consumer research consultancy XTN Data on behalf
of Prime Table Games and questioned 1 015 UK online gamblers in March 2006.
