A Royal Flush That Could Be A Real Rush

Published: Saturday, May 06, 2006 Online-Casinos.com

A ROYAL FLUSH THAT COULD BE A REAL RUSH

Cool marketing move by Absolute Poker

Absolute Poker annonced a clever marketing move this week as it expanded its sponsorship of the fourth Gumball 3000 Rally with a unique "Poker Race Challenge" element for the 120 cars in this year's race around the world.

When the drivers hit their Las Vegas checkpoint on Saturday, May 6, they will each be given a sealed envelope containing one poker playing card from a randomly shuffled deck.

The first five cars to cross the finish line in Los Angeles on Sunday, May 7, will get to open their sealed envelopes during the awards ceremony at the Playboy Mansion in Beverly Hills. If their combined five cards reveal a Royal Flush, Absolute Poker will not only pay them $1 million, they will also donate $1 million to the Rockworks Foundation, a first-of-its-kind "construction-production" organisation that engages the entertainment community to support those affected by disasters and extreme poverty to achieve sustainable, long-term solutions.

"The Gumball 3000 Rally Drivers are a special breed," said Mike Edwards, Absolute Poker marketing manager. "They have a passion for adventure and the open road and are also instilled with a sense of good fortune. Who better to play their hand and go for the Royal Flush as they hit the finish line on Rodeo Drive. We wanted to make the last leg of the race even more exciting for these drivers and potentially support the foundation."