UKASH Gets The Ladbrokes Account

Published: Friday, June 09, 2006 Online-Casinos.com

UKASH GETS THE LADBROKES ACCOUNT

Safe European alternative to online payments

Around 30 percent of UK customers are reluctant to use credit cards online, 16 percent of UK adults cannot use plastic as they do not own a card of any description and 2.8 million possible clients for online gambling companies do not have bank accounts. Those numbers underline the reason why alternative payment system Ukash is currently doing solid business in the online gambling sector.

Ukash works in a similar way to a mobile phone 'top-up' card, whereby through Payzone, ePay and PayPoint, consumers can buy cash vouchers to use online.

This week, the online cash payment provider announced a significant deal - an international partnership with Ladbrokes to provide cash payments with Ukash vouchers. The agreement means that UK-based, Irish- and Spanish-registered Ladbrokes.com account holders can now immediately add pounds sterling or euros to their balance through Ukash.

Both companies highlighted the benefits of flexible payment techniques, particularly emphasising continued consumer nervousness surrounding online debit and credit card payments.

Aitor Canada, territory manager at Ladbrokes, said: "We are delighted to accept Ukash as this will relieve any customer concerns about internet security and credit card fees.

Michael Norton, chief executive of Ukash, said: "Ukash will enable Ladbrokes.com to target potential cash customers, and it offers the company freedom from repudiations and charge-backs."