Online Gambling Gets URU Going
Published: Friday, June 09, 2006 Online-Casinos.com
ONLINE GAMBLING GETS URU GOING
Verification sector enjoying healthy growth in line with the industry's development
The marketing group for the URU identity authentication facility, GB
Group has reported impressive preliminary results for the year with a 14
percent growth in revenues, and a doubling in client numbers.
URU is a joint enterprise with British Telecom, and is now widely used
in eCommerce and e-Gaming.
Miles Carroll, sales director for the data authentication software at
GB Group, says the company has increased sales by a large amount, and by concentrating
on larger clients has improved customer quality. He added, "Of course the
explosive growth in the online gaming industry has also been a good contributing
factor.”
Carroll said that, just as undertaking an internet search is commonly called
‘Googling’, an ID check is starting to be referred to by many clients
as "URU-ing", as it becomes more widely used and talked about. On
the e-gaming business, he claimed that URU has an overwhelming 80 percent market
share in Great Britain, with the nearest competitor holding only a 7 percent
share.
"Identity verification and the battle against internet fraudsters is a
vital task for the e-gaming industry, particularly ahead of the possible 2007
implementation of licences discussed in the 2005 UK Gambling Act," he said.
“Social responsibility, protecting the young and protecting the vulnerable
are essential. We want to help the industry face the possible regulatory challenges
ahead. Good social responsibility and control of age is good for business.”
GB Group expects to double in size every two years until 2010. Chief executive
Richard Law said in a statement: “In a recent study conducted on
behalf of GB by Manchester Business School, it was estimated that the
market for electronic identity checks in the UK will grow to over 300 million
electronic checks per annum by 2010 and be worth more than GBP 200 million (US$368
million).”
