Fly With Mansion Online Casino Gambling Group
Published: Tuesday, June 13, 2006 Online-Casinos.com
FLY WITH MANSION ONLINE CASINO GAMBLING GROUP
The sky is no limit for Gibraltar gaming group's advertising
The Gibraltar-based gmbling group Mansion pulled off a Bodog style
six-figure aircraft advertising deal this week with Flybe, one of Europe’s
leading low cost airlines, to brand one of their jet aircraft.
The two-year aircraft wrap deal was unveiled for a one-off World Cup charter appearance,
before it commences normal Flybe scheduled services now encompassing 108 stops,
40 airports and spanning 7 countries. David Kinsman, Chief Operating Office
at Mansion, punned: "We continue to seek new and unique partnerships that
are guaranteed to turn heads. The deal we have inked with Flybe elevates our brand
to new heights!"
On Saturday June 10, the inaugural Mansion.com return flight from Luton to Frankfurt
launched the fully-sponsored aircraft livery promoting the online gaming site
across the entire fuselage of one of Flybe’s fleet of BAe 146 regional jets.
An exclusive whirlwind excursion carried invited guests, corporate VIP’s
and key media representatives to Germany to enjoy all the action and excitement
of the World Cup. The invitation was extended to all Mansion members, who were
involved in part of the celebrations via an online promotion; thousands of excited
customers signed up for the competition, from which 50 lucky winners found themselves
winging their way to Frankfurt on the trip of a lifetime to see England square
off against Paraguay.
As part of its entry into the sporting sponsorship market and following the announcement
of the multi-million-dollar Tottenham Hotspur FC deal, the Mansion.com emblazoned
aircraft marks a significant take-off in the company’s international visibility.
The Flybe jet features the black and red branding of the Mansion corporate moniker;
with over 5 million Flybe passengers network wide per annum, and as one of Europe’s
fastest growing airlines, this equates to enormous sightings of the distictive
aircraft.
In addition to the aircraft branding and World Cup flights, Mansion will also
be reaching out to millions of Flybe passengers through onboard and executive
lounge promotions using multimedia channels ranging from mixed content plasma
screens through to specially branded catering trolleys.
