FHM Online Casino Launched
Published: Sunday, June 18, 2006 Online-Casinos.com
FHM ONLINE CASINO LAUNCHED
Cantor Gaming behind online gambling venture by top men's magazine
Cantor G&W International L.P ("Cantor Gaming"), a consultant
and provider of online and mobile gaming services has launched 'FHM
Casino' on FHM Gaming.com in partnership with leading media group
Emap plc.
The new online casino site offers the most favoured casino games including blackjack
and roulette, backed by round-the-clock Support and a fully operating back-end
system that includes effective customer age and location verification, online
payment processing, customer services and full legal and regulatory approvals.
A subsidiary of Emap, FHM.com is the leading men's lifestyle site in the UK
with 2 million unique users notching up 35 million page impressions a month.
FHM's wider audience also includes 2.9 million magazine readers around the world;
1.4 million viewers of FHM Music TV and 500,000 unique users on FHM Mobile.
FHM mobile TV launched in March 2006 and is the UK's most successful mobile
TV launch to date.
FHM Casino is the first in what Cantor Gaming anticipates will be a series of
partnerships with leading brands in a range of sectors such as media, sports
and consumer products sectors before the end of 2006. It follows the launch
of Cantor Gaming's own-brand casino in September of 2005. Cantor is an affiliate
of the well known global financial services company, Cantor Fitzgerald
Cantor spokesmen said that the provider's online casino product is specifically
designed with larger companies, media groups and influential brands in mind,
including companies that wish to leverage their brand whilst complying with
US law; Cantor Gaming is licensed in Alderney and out of respect of the US Department
of Justice's position regarding online gambling in the US does not accept customers
from the United States.
The company will focus on delivering its casino product to FHM, with parent
Emap focusing on marketing the casino to FHM's readers and digital users through
a programme of on and off-line promotions and unique FHM prizes.
Tom Kenny, Chief Operating Officer of Cantor Gaming said, "Cantor
Gaming is now firmly in the remote gaming space and our 50 years of experience
in the financial services sector, serving blue chip companies worldwide, will
help us to provide a compelling solution within the gaming market."
Emap's md Dharmash Mistry, said: "This is a great opportunity for
Emap Performance to partner with Cantor Gaming, combining Emap's Brands, audience
relationships and reach with Cantor's expertise and ambition in gaming. The
exciting first incarnation of this partnership is the launch of the FHM branded
online casino."
Emap plc is a formidable cross-marketing partner in terms of audience and diversity.
It's business activities focus around three main areas: Over 150 top selling
consumer magazines in the UK, France and around the world; over 200 business
to business events, magazines and conferences; 40 local analogue radio stations
in the UK and Republic of Ireland, seven digital music TV channels and one of
the biggest digital radio networks in the UK.
Emap Performance is the consumer facing digital arm of Emap, responsible
for Emap TV (Box, Q, Smash Hits, Kiss, Magic, Kerrang!, The Hits on Sky and
cable and The Hits on Freeview); Emap Mobile (FHM, heat); Emap Internet (including
FHM.com, ZOOweekly.co.uk, Aloud.com, Q4music.com, Kerrang.com, Kiss100.com,
Maxpower.com, Parkers.com - for full list of Emap websites see emap.com)
FHM is the UK's biggest selling monthly magazine for men with an actively
purchased UK circulation figure of 500,865 (ABC July to Dec 2005). It has spawned
fhm.com, FHM mobile and FHM Music TV, as well as 30 editions around the world
including the US, France and Russia, boasting 15 million readers worldwide in
2005.
