First Orbis Openbet Casino Now Live
Published: Tuesday, July 04, 2006 Online-Casinos.com
FIRST ORBIS OPENBET CASINO NOW LIVE
Publicly listed online gambling group launches latest offering for players
Oneline sportsbetting and gaming operator Interactive Gaming Holdings Plc went live this week with its latest venue, the OpenBet Casino offering which is available on the Premier Bet website, giving users access to a selection of no-download games from the UK based Orbis provider.
Orbis claims that the new venue is one of the most comprehensive gaming platforms available on the market. A full range of casino games are on offer, including a variety of card games and multi-reel slots. The Flash games include the unique Bonus bar feature, allowing players to keep track of their bonus points, as well as animated graphics and realistic sound effects.
Fully integrated within the existing Premier Bet website, the casino enabling customers to benefit from a single user account which offers seamless transition between casino games and the extensive traditional betting activities on the site.
Thomas Taule, Chairman and Chief Executive of Interactive Gaming Holdings, said: "The launch of the Premier Bet Casino represents a significant addition to the group's online sports betting and gaming portfolio. The key strategic differentiator is the integration of this Casino with the Orbis platform which provides a "one-wallet" solution for our clients for both sports and casino betting.
"This will enable IGH to maximise returns on existing clients through cross marketing and our distinctive single account solution will also help attract new customers. The Company is focusing on marketing this offering to enhance website traffic, customer acquisition and increase returns on our existing client base. In addition, we are replicating our casino product on other platforms, including our Heathorns website."
The managing director of Orbis, David Loveday, commented: "This is the first implementation of our casino product and we are confident of its success due to its usability and realistic game play. We have put a lot of effort into this product and look forward to its future growth."
Last year IGH, which is listed on the London stock exchange made two gambling company acquisitions, namely Heathorns, the world's oldest established bookmakers in March 2005, and Premier Bet, a fixed odds bookmaker based in London, in August 2005.
The company, in accordance with US legislation, does not have any operations in the US.
