More Sporting Events Sponsored by Online Gambling

Two more sports events are now being sponsored by online gambling operators. Bwin Interactive Entertainment AG, has agreed to sponsor the Hahnenkamm World Cup alpine ski race until 2012. The company will undertake numerous marketing activities such as Public Relations, hospitality, promotions and will be also be visibly present on press backdrops, at the official draw and the winners celebration. In addition bwin will be able to present a sixty-metre advertising board at the Seidlalm curve during the Super G and Downhill races and feature it's logo prominently throughout the slalom course.

Manfred Bodner, Co-CEO at Bwin commented, “We are extremely pleased to announce this sponsorship agreement today” adding, “In the years since its conception, the race has developed into a huge event and it fascinates even those who do not usually follow ski racing. For us, as an international brand with Austrian roots, it’s an honour to be part of such a global ski highlight.” This annual event will take place next year from January 22 to 24 in Kitzbühel, Austria.

Bet-at-home.com AG is part of the Mangas gaming group, a prominent French enterprise in the range of on-line gaming and sports betting. Bet-at-home.com has signed a deal to be an official partner of the European Handball Federation’s (EHF) European Handball Championships to take place in Austria in 2010. Brokered by the Infront Sports & Media sports marketing company the sponsorship agreement includes advertising at matches, the rights to conduct promotional activities, and having its logo on the internet web site for the actual event.

Bet-at-home.com has sponsored the EHF Champions League and the International Handball Federation’s World Championship before with great success. Bet-at-home.com's CEO, Jochen Dickinger said, “As Official Partner of the EHF EURO we will be able to communicate effectively in our core markets in Eastern Europe, Germany and Spain to the strong media coverage,”