Virgin, Marketing Fireworks Ahead
Published: Saturday, July 15, 2006 Online-Casinos.com
MARKETING FIREWORKS AHEAD
Watch out for Virgin's new campaign ideas from the Lean Mean Fighting Machine!
Sir Richard Branson's Virgin group has a reputation for innovative and exciting marketing, and the group's venture into online gambling has shown that the same flair and imagination is being applied on the Internet.
25 to 45 year old players are the main target of the companys latest online advertising effort.
Details of the new British campaign to promote Virgin's online casino and poker room interests were released this week, announcing a multi-million GBP offline and online campaign designed to enhance and boost the current products.
The high street above-the-line programme focuses on a playful and amusing approach to familiar gaming terminology such as twist, stick, flop and raise. The outdoor campaign will focus on the cities of Manchester and Glasgow.
The new online campaign has been developed specifically to target 25-45-year-olds with rich media content which the company says concentrates on the entertainment value created by the products.
The offline creatives were handled by advertising agency Rainey Kelly Campbell Roalfe/Y&R. The online creative element was handled by digital agency Lean Mean Fighting Machine.
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