With 4.4 million likes on the Double Down Casino Facebook web site one can’t help but wonder if social gaming is the next big thing. It is clear that social networks such as Facebook are doing their outmost to capitalize on the phenomenon of social gaming. That process isn’t quite as simple as it appears with applications for gaming coming online almost daily.
Casino games are becoming increasingly common in the social gaming industry and developers are having to do more in order to attract the majority of players. Conventional methods continue to be used than others. Avatars are part of the scene when it comes to social network gaming with 50 Cent’s Blackjack application allowing role playing to be a prominent part of the whole experience. Although these applications adds a different aspect to the fun but the idea rarely adds much stickiness to the social gaming deal.
Monetizing social gaming players is a difficult process but the developers are working on it by adding tournament play to the offerings. Determining where the financing is coming from social gaming is also a dilemma for developers. The answer to the problem is volume which is said to be not quite as simple as it sounds. Social gaming has a reputation for crossing over the boundaries of legal and jurisdictional issues. This opens up the most potentially lucrative markets worldwide including the USA. One in six Americans over the age of 6 have played a game socially online. That’s 60 million people that has already created a massive player base. 35% of people who play social games have never gambled online and the potential is great to fantastic. Competition is a critical element of the gambling operators attraction methods and the World Slots Challenge has been making strides in attracting social gamers to the gambling experience. Money is to be made and its only a matter of time before the social networks figure out how.