For most people the name SEGA brings to mind video games that are exciting to play and thrilling to watch. In a surprise move that most insiders in the online gambling industry didn't see coming Sega has announced it will launch an online poker room. SEGAPoker.com. is the newest edition in the world of online poker which is arguably the most popular activity for online gamblers on the planet. SEGA's recent entry into the industry was hailed as a good thing taking into account the games and experience that SEGA brings to gaming. It is a novel approach that stretches the boundaries of the business but a good move intended to capitalize on the booming interest in poker globally. SEGA also has the intent of running a casino for those who are interested in the traditional games of chance such as roulette or slots. Competition is fierce out there and for the most part a company that can offer more than just the ordinary is going to find a customer base. SEGA has been on the leading edge of gaming development by being an innovative and creative company. There is sure to be some attention paid to developing new presentations in the poker room to attract the visually savvy new player. Graphics have been SEGA's forte with Sonic Hedgehog and House of the Dead being icons of the gaming industry. Most leaders find that once they find success competitors are sure to follow and it is speculated Nintendo may be one of them. So far SEGA has not taken advantage of it's popular brand presence and leaves patrons less than thrilled by the mediocre and old school offering. It is basically the status quo for the new poker room, standard at best. To make people come and stay seated at the virtual felt SEGA has to respond to the demand for something new. Loyal brand locations such as FullTilt and PokerStars will maintain their players as long as SEGA continues to be ordinary. Offering bonuses for new card players is one way of getting them to switch over but will those incentives keep the customer coming back, that remains to be seen.