PokerStars has acquired the services of Juan Sebastian Verón the well known football great from Argentina. Online poker in Argentina will by represented by the athlete in the web advertising campaign aimed at other South American countries as well. The World Cup has brought some serious attention to the midfielder who has been focused and essential in Argentina's bid for the cup.
The managing director of PokerStars in Latin America, Sarne Lightman, commented on having Verón sign a deal, "It is truly a pleasure for us to have Verón as an Ambassador for PokerStars.net," he added, "His sporting and competitive spirit embodies the values of our brand and we feel very proud that this great soccer player decided to represent the number one poker site in the world."
Verón was voted South American Player of the Year twice running and immense popularity in the sporting world and now the poker rooms in Latin America.
Juan Sebastian Verón is a great choice for PokerStars.net with the interest in poker steadily on the increase Verón's new deal with PokerStars comes at a very good time.
The interest has been seeded by the PokerStars Latin American Poker Tour which since 2008 has proved successful and growing. This season's LAPT Grand Final will be held in Argentina, aftera trip through a number of other Latin American countries such as the Bahamas, Costa Rica, Uruguay, Peru, and of course Brazil.
The government's more relaxed approach towards internet gambling in Argentina is allowing it's citizens the choice even though governments in the past have been firmly against the practice. It may be a long time before the law changes legalizing a past time many people enjoy already.
PokerStars in on the right track hiring Juan Sebastian Verón as a representative and it looks like the poker players in Latin America are ready for some real action.