William Hill online gambling has again made the grade and will continue to progress as a premium provider of gambling services to a global customer base. The growth of William Hill’s mobile online wagering market has increased an outstanding 300%. This third quarter report proves the analysts correct in their prediction that more online gambling action has and will continue to go mobile.
The mobile sports wagering turnover expanded by a huge 250% with the Online division taking much of the credit. Operation profit from the joint venture with software provider Playtech declined however by 7% even though net revenues were up 28%. William Hill’s online sports book division witnessed stakes increase by 51% with in play turnover at 61%. The third quarter is always a benchmark time for sports books which begins with the betting on the football season in England in August. This year there was a 24% increase in the amount of wagers punters put down at the retail venues.
Ralph Topping, the Chief Executive Officer at William Hill commented on the retail swing, “In the UK, we will be trying out new second-generation Storm gaming machines, new self-service betting terminals and high-definition video walls in the shops before the end of the year.” This comment is a strong indication that William Hill is still pursuing its high street customers. Commenting on the William Hill Online labour issues a press release states, “The Board is confident William Hill Online has tightened its control of the operation as a result of this change.”
William Hill Online has put some serious money into the online venture and is suffering loss from telephone betting which is reflected in the 22% decline in operating profit offsetting the increase in football betting. William Hill still has plans to acquire Probability to further its mobile gambling strength.
Mobile is going strong and William Hill Online is on track to keep that trend viable.