Online Gambling's Betfair Meets at Watercooler

Watercooler, founded by a team of social networking and community software professionals in Mountain View, California USA, in November 2006, was then considered to be just another application. Now the company is making a play with online gambling concern Betfair. The Australian operations of Betfair are about to put the some faith into the social networking supplier. The social networking application has enrolled 26 million punters in just 2 years in Australia, with the company boasting that it has 40 million worldwide connected sports and TV entertainment fans.

Watercooler's extensive network of online fan communities around sports and TV entertainment spanning the TVLoop.com website with sites including Facebook, MySpace, Yahoo, Google, Bebo, Friendster, and hi5 makes this a comprehensive application second to none. Now the prospect of an online gambling community linked with like minded poker players, sports punters and others will enhance the gaming experience for everyone enjoying the social aspect of the games.

Back in August the company began offering fantasy football on Facebook. Bryan Bennett, Watercooler’s general manager of fantasy sports said back then about 15 million Americans play fantasy football, “and it made sense for us to develop the game further and leverage the Facebook communities,” Bennett added, “From a business perspective, brands want to be more contextual and integrated for users, and this addresses their needs because brands will be front and center.” English football enthusiasts are now utilizing Watercooler applications on Facebook. Watercooler makes it's money from advertising, subscriptions to premium content, including live score tallies and sports related goods.

Betfair is sure to benefit greatly by using this application to expand it's socially connected market. The efforts made by Watercooler thus far have given them a sure footing in the social networking world and they are experienced in providing what the new gambler likes and wants today.