Zone4Play Launches Betfair's Mobile Service
Published: Friday, September 08, 2006 Online-Casinos.com
ZONE4PLAY LAUNCHES BETFAIR'S MOBILE SERVICE
Look out for Layback!
Mobile technology developer Zone4Play has successfully launched a new mobile betting service for the giant Betfair betting exchange, which supports 100 000 active users each week and processes 5 million bets a day.
In a "software vendor" role under the Betfair Developers Program, Zone4Play will make its software available to Betfair users under the brand "Layback" (Layback.co.uk) and will offer Betfair's markets to punters via mobile and PDA devices. The company says that this will enhance the 'anywhere, anytime' mobile betting experience for both existing Betfair users and new clients.
Zone4Play has entered into a betting revenue sharing agreement for new users who are introduced to the Betfair exchange via the service.
Tom Johnson, Head of API Product Development at Betfair commented: "Zone4Play is licensed to build and sell applications under the Betfair Developers Program. The Developers Program supports software companies who choose to be at the forefront of innovation in our industry. We look forward to Zone4Play's innovations bringing benefits to our customers in the coming months."
"The launch of the new 'Layback' service in cooperation with Betfair represents yet another milestone for Zone4Play, whose proven technology has already established the Company's position as a leader in mobile, Internet and television gaming solutions", commented Shimon Citron, founder and CEO of Zone4Play.
Zone4Play is a software and technology provider to UK bookmakers, online gaming operators, betting exchanges and to US cable, satellite and hospitality service providers, delivering online solutions, mobile solutions, interactive TV solutions and participating SMS-TV solutions. The company works with industry giants such as British Telecom, Coral Eurobet, Betfair, Cablevision and Lodgenet in the US.
