Accolades For WPT's Mobile Hold 'Em
Published: Thursday, September 14, 2006 Online-Casinos.com
ACCOLADES FOR WPT'S MOBILE HOLD 'EM
Ranked number one in mobile poker and fifth in all mobile games
World Poker Tour's mobile Texas Hold 'Em game designers will be patting themselves on the back this week after being ranked as the number one mobile poker title, and the fifth ranked overall for all mobile game titles for revenue-generating mobile phone games.
According to the June market report by industry research firms Telephia Inc. and mMetrics, World Poker Tour: Texas Hold 'Em, designed by Hands-On Mobile is currently the top selling mobile poker brand.
Over 10 million hands of "WPT: Texas Hold'em" have been played since the game's launch in March 2005, including more than 200 000 multiplayer hands played each week and more than 20 000 users per day playing for 15 minutes or more.
"We are pleased to retain our number one market share position in the highly competitive mobile poker category," said Paul Baldwin, Hands-On Mobile vice president of marketing. "We intend to maintain and expand our leadership position through consistent and innovative marketing campaigns that drive sales with both the core and casual mobile game consumer."
Baldwin revealed that mobile poker fans can look forward to another WPT game from the company this fall with the release of "WPT: Seven-Card Stud."
The WPT brand is being further supported by Hands-On Mobile through TV sweepstakes during the WPT episodes on the Travel Channel, as well as advertising campaigns through various media and co-marketing programs with World Poker Tour Enterprises, Inc.
"After the success of our 'Shuffle up and Deal' promotion with WPT, we jumped at the chance to work together again," said Hands-On Mobile's Baldwin. "The powerful reach of TV combined with the excitement of the WPT Boot Camp text-to-win promotion will solidify World Poker Tour's position as the top selling mobile poker game. We look forward to expanding our relationship with WPT Enterprises, as we prepare to launch our next product, "World Poker Tour: 7 Card Stud", later this year."
