In today's socially diverse world, where the internet is allowing people all over the globe to connect and even play together it is no wonder there are shrewd business people out there that can see the trends and are poised to capitalize on it. One such company is definitely on the cusp of reaping a fortune should online gambling be made available to the public in the USA once again.
That firm is known as Zynga and was founded in July 2007 with the vision of connecting the world through games.
Zynga Inc. which is the largest developer of social games, announced last May a strategic alliance with the World Series of Poker (WSOP) to leverage poker fan bases in the social networking world as well as the poker players universe. Zynga and WSOP are working closely together to bring the largest online and offline poker brands and communities together. Zynga’s free-to-play Texas Hold’Em Poker game is Facebook’s top game application with over 12 million monthly active users. Currently players are playing online poker for virtual money but should the prohibition be lifted in the States the company could offer real money gaming and make a nice profit in the process. The Chief Executive Officer and founder of Zynga, Mark Pincus said this when the alliance was formed, "We built our Texas Hold’Em Poker game into the largest game on Facebook by keeping an eye on what is important to our players,” adding, “We know that poker is a lifestyle which includes playing online and offline, and watching it on TV. This partnership is an opportunity to bring those worlds together.”
Pincus added, "With the popularity of virtual goods today, we are in the early stages of a new economy that could grow and shape the future of the Web." Investors in companies that offer online gaming products could do well when choosing a company like Zynga, social networking and gaming are intertwined with a potential that is hard to beat.
