NetEnt and William Hill Partner For Online Gambling Content

Published Monday, September 30, 2013 -
NetEnt and William Hill Partner For Online Gambling Content

William Hill online is the digital arm of the organization and has announced recently the firm has signed a partnership deal with Net Entertainment. The deal will see the William Hill portfolio of mobile and desktop games expand beyond the already generous offering.

James Curwen, Director of Gaming at William Hill had this to say about the arrangement, “Net Entertainment is one of the leading suppliers of best in breed online casino content in the market today, and we are fully committed to make sure we can provide our player community with the very best experience. The agreement will cover gaming distribution for all customer devices.”

Managing Director at Net Entertainment Björn Krantz said he is “very excited” to be supplying his company’s titles to William Hill commenting, “We continue to follow our growth strategy in the UK market, and I am very excited that William Hill has selected Net Entertainment as supplier for a selection of our best in class casino games to be distributed over their online casino network. The agreement with William Hill solidifies the trust and confidence our partners have in our operational and technical leadership. Both parties are now working very close together to secure a successful integration and planning for commercial launch and we are convinced that our games will be well received by William Hill’s player base.”

William Hill entertainment has been expanding its operations in other jurisdictions with the June expansion into the state of Nevada, the only U.S. state to allow full on sports wagering. In August 2013 William Hill announced its intention to purchase the Australian online betting company Tom for up to $110 million, subject to the performance of the business until the end of 2015.

The company’s relationship with Net Entertainment is a sign of the progress made in the company’s online gambling division. William Hill has made some errors in its choices with regard to jurisdictions such as the pullout from the Italian and Spanish markets in recent years, moves that cost the firm millions in lost investments.

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