Confident Boss Media Takes Biggest ICEi Stand
Published: Friday, October 06, 2006 Online-Casinos.com
CONFIDENT BOSS MEDIA TAKES BIGGEST SHOW STAND YET
Swedish turnkey provider plans a big splash at London's ICEi
Swedish gambling software provider Boss Media is clearly unfazed by legislative developments in the United States this week; the company is preparing to make a big impression at January's International Casino Exhibition interactive exhibition where it will occupy the biggest stand in the show's history.
The Boss Media presence comprises slightly over 90 square metres (974sq.ft.), a 12.5 percent increase on its 2006 showing when it was also the largest ICEi exhibitor.
The growing status enjoyed by ICEi is evident in a marked trend towards bigger stands. In 2006, just three companies had stands in excess of 50 square metres (538sq.ft.): as of October, four months ahead of the 2007 edition, membership of the 50 square metre-plus club stands at seven and comprises Boss Media AB (90.54 sqm.), Malta Lotteries and Gaming Authority (81), Chartwell Games Corp. (66), Gextech (66), Isle of Man Government (58.6), Microgaming Software Systems (54) and Net Ent (54).
Clarion ATE Marketing Manager, Nikki Lazenby stated: "It has been traditional for ICEi to fill up quite late on in the booking cycle with a flurry of smaller stands. However, 2007 has appeared to buck this trend with companies booking bigger and earlier." She added: "Six exhibitors have at least doubled their stand space year-on-year and we will be close to 70 percent bigger in terms of floor space compared to 06."
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