Global Online Ambitions For Gambling.Com
Published: Wednesday, November 01, 2006 Online-Casinos.com
GLOBAL ONLINE AMBITIONS FOR GAMBLING.COM
Beefed up financial resources for Media Corporation company
Online gaming portal Gambling.com has beefed up resources for growing its reach globally, the owners, Media Corporation report.
Publicly listed Media Corporation earlier announced record year-on-year after tax profit growth of 400 percent to GBP 2.5 million in the year to September 2006, and says it has targeted accelerated international expansion, outside the US, as a key goal.
Listed on Londons Alternative Investment Market since May 2001, Media Corporation recently changed its name from Gaming Corporation to better reflect the fact that the group generates all its operating profit from its portals and advertising businesses.
Its 40-fold growth in revenue from just GBP 400 000 in 2001 has enabled the group to build a healthy cash balance that was over GBP 5.2 million at the end of September.
CEO Justin Drummond said the cash in the bank and the "very strong performance" of the group's media and advertising businesses during 2006 meant it was "now well placed to grow both organically and via acquisition."
Drummond revealed that the group had recently taken on extra staff to drive Gambling.com's expansion through marketing, further refining the site's targeted search capabilities and ensuring that it maximises its presence in the global market.
"In line with the company strategy of dominating search in specific vertical markets, our vision for Gambling.com is to encompass all our customer's requirements in the most informative and efficient way possible - whether they're searching for online casinos, the latest sporting odds or hotels in Vegas, Gambling.com will help them find exactly what they're looking for," he said.
Gambling.com is still evaluating the full implications of the recent US anti-gaming legislation and hasn't yet seen any definitive trends emerge in its traffic and click through rates in the past month. But it has moved quickly develop new functionality for the international search engine that allows advertisers to exclude US visitors from viewing their listings.
"The site provides users with the most accurate results possible, because we have a strict editorial policy that ensures a keyword search will yield only what the user asks for, and not a list of marginally related, ad hoc sites, Drummond said. "And Gambling.com advertisers get increased, pre-qualified, quality traffic."
