Ryan Air Bingo (Update)

Published: Thursday, November 02, 2006 Online-Casinos.com

RYANAIR BINGO (Update)

More information on the bingo deal with Jackpotjoy.com


Additional information has been made available on the Ryanair - Jackpotjoy partnership to extend revenue streams on the Irish budget airline.

The gambling deal will initially offer an in-flight link to the Jackpotjoy website, with more than 80 online games available when the mobile service is introduced.

Ryanair will take a slice of Jackpotjoy's profits, with chief executive Michael O'Leary expecting the move to make "millions upon millions", but financial details were not disclosed.

"We might have the pilot calling out bingo numbers. That would get everyone's attention," said O'Leary.

Ryanair is currently leading the charge to introduce mobile phone use during flights, currently planned to be allowed from mid-2007.

The move is Ryanair's latest push to generated non-ticket income, with the carrier attracting millions of potential customers aboard its planes a year with its cut-price fares, often charging only landing fees and government taxes.

Already 15 per cent of turnover comes from food sales and hotel bookings.

O'Leary said he expected non-ticket income to increase to 20 percent in the next five years.