32 Red Re-Branding BetDirect
Published: Friday, November 17, 2006 Online-Casinos.com
32 RED RE-BRANDING BETDIRECT
UK agency lands the contract for a new look
BetDirect, the online sportsbook acquired by 32Red.com earlier this year from Sportech for GBP 12 million will have a new look early next year.
Matt Booth, the marketing chief at 32 Red has awarded the task of revamping and rebranding the sportsbook to UK agency Pepper following a three way pitch for the business. "Together we will be focusing on creating a distinctive brand that builds a long-lasting relationship with both existing and new customers" Booth commented.
Pepper will develop a new identity for the sports-betting operation and create a communications strategy aimed at raising awareness of the site, with reactivation and customer relations management included in the creative platform due for roll out in 2007.
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