Bullish Predictions For Mobile Entertainment
Published: Saturday, December 02, 2006 Online-Casinos.com
BULLISH PREDICTIONS FOR MOBILE ENTERTAINMENT
Juniper says the sector could reach $47 billion in value in the next three years - but how much of it will be gambling?
The mobile phone industry is set to reach $47 billion in value in the next three years according to the latest study by Juniper Research, which has estimated that the total global mobile entertainment market is currently worth over $17 billion and a steep rise is expected.
But before readers get too excited, note that the press release announcing these numbers and hyping the sale of the study is referring to the overall mobile entertainment market - not mobile gambling.
The analyst firm forecasts that mobile entertainment is set to grow to $47 billion by 2009 and $77 billion by 2011, as broadcast mobile TV and mass market casual games really take off.
The global market will be dominated by the Asia Pacific and European regions. Over the whole period 2006 to 2011, Asia Pacific is forecast to contribute 37 percent of global mobile entertainment revenues and Europe 35 percent.
Mobile music is currently the largest sector of mobile entertainment and 80 percent of mobile music revenues come from ringtones.
Bruce Gibson, Senior Consultant at Juniper Research, said, 'There are tremendous revenue opportunities for all value chain participants in mobile entertainment over the next few years. Busy lifestyles in both developed and developing markets means that consumers will have to grab entertainment and relaxation as and when they can.'
