ICE Attractions
Published: Monday, January 08, 2007 Online-Casinos.com
ICE ATTRACTIONS
With the London show only weeks away, exhibitors are previewing their products
The International Casino Exhibition at Earl's Court in London, UK takes place between 23 and 25 January and exhibitors are already enticing industry execs with previews of interesting products.
StreamTech Gaming will be putting casinos in the picture - literally - with what spokesmen describe as a significant breakthrough in land-based remote casino gaming technology as the company unveils its signature Live Gaming Platform. StreamTech claims that its embedded and proprietary streaming IPTV technology delivers crystal clear live video and audio, enabling casino owners to extend the excitement of their gaming tables to the worldwide player, live via the Internet or directly to kiosks in multi-location environments.
Rebecca Zur, vice president of marketing at StreamTech Gaming, says: “Casino patrons want the casino brands they recognise, a method of play they can trust, and the high quality gaming experience to which they're accustomed. Any solution that is less than TV quality broadcast will never convince the real gambler to play online.” Her CEO, Eran Tobul added: “By land-based casinos opening up their gaming floor to remote players across the world, there’s an unprecedented opportunity for the casino to enhance and broaden casino-player possibilities and dramatically increase its yearly revenue.
"Playing on my favourite roulette table in Monaco, while my wife in London plays on her PC looking at the same gaming table, is where technology has now taken us.” StreamTech Gaming will be exhibiting at ICE 2007 on Stand 3605.
The growing importance of reliable licensing and regulatory jurisdictions will again be highlighted by the presence of government licensing bodies from the Isle of Man, Alderney and Malta, with the latter bringing a significant number of Malta-based remote gaming companies/suppliers to complement its impressive 139.5sqm footprint. States of Alderney/Alderney Gambling will be exhibiting at ICEi on Stand 5204, Isle of Man Government on Stand 5405 and Malta Lotteries and Gaming Authority on Stand 5200.
Show organisers Clarion ATE predict that the 2007 edition of ICEi will be by far the biggest showcase in the history of the remote gaming expo. 60 companies from 20 different territories had confirmed their stand space by the beginning of January, occupying total net floor space of 1 458 square metres. Over half of the exhibitors will be making their first appearance at ICEi and comparing these figures with 2006, the number of exhibitors has increased by 36 percent (44 in 2006), represented territories by 67 percent (12 in ‘06), net floor space by 65 percent (881.5sqm in ‘06), and the number of new exhibitors by 129 percent (14 in ’06).
Most of the leading turnkey providers will be present, along with a wide range of associated sectors such as cash processors, affiliate marketing companies and security technology outfits.
