More Internet Action For Global Lotteries
Published: Friday, January 12, 2007 Online-Casinos.com
MORE INTERNET ACTION FOR GLOBAL LOTTERIES
Scientific Games and Hasbro team up on 20 new projects
Scientific Games , and its licensing subsidiary MDI Entertainment has announced that it has signed a multi-year licensing agreement with Hasbro, Inc . The global deal has the potential to bring 20 Hasbro brands to multiple lottery platforms such as on-line terminal generated games, mobile, internet, interactive television and instant and pull-tab tickets. Financial terms of the deal were not disclosed.
The agreement, an extension of an existing alliance, covers Hasbro brands for almost every government operated or authorised lottery in the world. Some of the key properties on tap for lottery games include Monopoly, Battleship, Clue, Yahtzee, Boggle, Scrabble and The Game of Life. These brands are under an exclusive license for such lottery products from HPG, the licensing arm of Hasbro.
"This is a landmark deal for Scientific Games and MDI," said Steven M. Saferin, president of SG Properties and MDI. "We are gratified that Hasbro has selected us as its licensee to expand our existing successful relationship for scratch tickets in North America to nearly all lottery gaming platforms throughout the world. This is a tremendous opportunity for us to continue to grow our licensing business and serve our lottery customers with some of the greatest game brands in the world."
"Our expanded relationship with Scientific Games and MDI gives us another opportunity to bring Hasbro's portfolio of games to the global market in ways that are relevant for today's consumers," said Jane Ritson- Parsons, president of HPG. "We're confident that the collective expertise of Scientific Games and MDI means that lottery consumers around the world can expect to experience a wave of licensed lottery products that are fun and most of all, entertaining."
"We are excited to launch the lottery versions of some of the world's most popular games," said Lorne Weil, chairman and CEO of Scientific Games. "Entertainment is the key to successful lotteries and Hasbro game's products are synonymous with fun. Lotteries have been looking for new gaming content on a variety of platforms and the Hasbro brands are an excellent solution. This is a very important strategic and business relationship for Scientific Games and we are very excited about the possibilities it brings our company and our lottery customers to grow their respective businesses."
Scientific Games Corporation supplies instant tickets, systems and services to lotteries, and provides fixed odds betting terminals and systems, interactive sports betting terminals and systems, and wagering systems and services to pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in Connecticut, Maine and the Netherlands and is a supplies prepaid phone cards to telephone companies. The company has customers in 60 countries.
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