It's An Ill Wind...

Published: Saturday, March 03, 2007 Online-Casinos.com

IT'S AN ILL WIND.....

Purple Lounge the proof that bad news for some can be good tidings for others

The online poker and casino company Purple Lounge.com is proving the old adage that it's an ill wind that blows nobody any good with the news this week that new player signups have jumped over 30 percent, apparently as a result of players switching poker venues in recent weeks following the merge of Tribeca and Tain, and the subsequent takeover by Playtech.

These corporate moves left many players looking for alternative places to play, and it appears that Purple Lounge is the venue where many of them landed.

Purple Lounge chairman Chris Gorman says, "We're very fortunate the merger has encouraged players to try alternative poker rooms and we find once players join Purple Lounge, they very rarely find a reason to leave. Aside from the usual poker and casino bonuses and cash prizes, once new sign-ups discover the distinctive and unusual lifestyle aspect our site offers in addition to poker and casino, they usually stay with us.

"Very few other sites have access to our money-can't-buy prizes, sold-out sports matches and concerts and invitation only launches, awards and parties that we do. Our partnership with Quintessentially, the worldwide concierge service, secures our leadership in this area."

The European online gambling market has become increasingly competitive in light of the recent change in US gambling legislation, says Gorman adding that Purple Lounge has successfully built up a base of over 42 000 registered players since it's launch in 2005, and continues to attract a large number of players seeking somewhere to play that offers a more boutique and bespoke approach to poker and casino than larger sites.