Aussie Sportsbook In German Lotto Deal
Published: Tuesday, March 27, 2007 Online-Casinos.com
AUSSIE ONLINE GAMBLING SPORTSBOOK IN GERMAN LOTTO DEAL
Gambling on the trot
The Australian company Centrebet plans to expand its 45 percent international revenue stream following a 10 year agreement signed this week with the German Trotting Association. The project involves a Centrebet investment of some AUS$5 million (US$4.04 Million) in a new lottery-style product called V75, where the jackpot wager is a combination of a seven leg accumulator type bet and a lotto-style product.
"Germans like lottery products as it is, and we think they'll like this, especially as the races will be televised free-to-air," said Centrebet managing director Con Kafataris on signing the deal.
The First division prize is awarded to gamblers who have all seven winners, with the Division 3 prize going to those with five of seven.
The V75 product will be targeted on "novelty" type gamblers rather than informed horse racing players, Kafataris went on to say. He said that V75 has the potential to transform wagering on trotting in Germany.
"We are hoping to emulate what's happened in Sweden," Kafataris said. Wagering on trotting in Sweden has increased ten fold since the V75-style of betting was introduced in the mid 'seventies, and Centrebet is hoping for a similar reaction in Germany.
The deal gives Centrebet access to three German racetracks, and opens the way for partnerships with eight others, with the Munich-Pfaffenhoffen and Hamburg tracks re-branded to "Centrebet Arena."
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