Betfair's Grand National Sweepstake Online
Published: Thursday, April 12, 2007 Online-Casinos.com
BETFAIR LAUNCHES GRAND NATIONAL SWEEPSTAKE ONLINE
Betfairsweepstake.com is a new destination for office-bound race fans
The major betting exchange and online casino and poker group Betfair's latest venture will make office sweepstakes on key race events like the Grand National easier and more action packed from today (April 12) with the introduction of a new betting facility.
Betfair has apparently created the service to empower office workers to take their Grand National sweepstakes online.
Launching today, Betfairsweepstake.com provides users with a platform to set up and manage their workplace sweepstakes, before taking a print-out of entrants and runners.
Betfair's retention and customer relations management director Peter Janes said the site marks a move to introduce a player service in competition with that historically dominated by newspapers. The new site presently invites punters to visit on April 12: "Once the runners have been confirmed, Betfair Office Sweepstake will be ready to roll. No newspaper, no mess, just a whole lot of fun!" it announces.
The Grand National run at Aintree in England will see up to GBP250 million wagered. William Hill betting group has predicted that it will see over GBP 500 000 of turnover for every minute they are trading up to the start of the epic horse race. The company says half of the adult population is expected to have a bet at an average of GBP 8 each on this year's race with 1 in 3 bets being placed by women. Last year William Hill received over 1.5 million hits on its website in the hour leading up to the race and took over 35 000 calls in the same period. The favourite for the race is Joe's Edge, which won at Cheltenham last month, and has been backed down since from 50-1 to 8-1.
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