Big Money In Swedish Advertising
Published: Tuesday, July 10, 2007 Online-Casinos.com
BIG MONEY IN SWEDISH ADVERTISING
Government gambling monopoly says it has to advertise to fight off foreign competition
The Local in Sweden reports that Swedish publications made over 700 million kronor by publishing gambling advertising last year in spite of the fact that the practice is illegal in the country. The figures reflect a quarter of a million kronor increase over the previous year.
The article quotes Hakan Hallstedt, Sweden's chief legal counsel at the national Gaming Board, who says that because no action was taken by the enforcement authorities, the Board felt it was "hardly worthwhile" reporting cases.
Defending its position, a spokesman from the government gambling monopoly Svenska Spel told the newspaper: "It's clear that if we are to be able to defend ourselves against the competition we have to continue to advertise - we can't shrink our marketing any more."
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