U.K. Bookie Launches Mobile Gambling
Published: Saturday, September 29, 2007 Online-Casinos.com
UK BOOKIE LAUNCHES MOBILE GAMBLING
Betting on the go with Stan James mobile
Gibraltar based bookmaker Stan James has announced the launch of a new mobile betting service available to their growing number of customers, using the latest technology from industry leaders Mfuse.
Stan James Mobile has created the new service to give their users the In-Running experience, allowing customers to place bets from anywhere and at any time.
The CEO of Stan James, Peter Fisher, commented on the company's latest innovation, saying "Mobile betting fits well with the Stan James business ethos. We've been at the forefront of sports betting over the last decade and we're synonymous with Betting In-Running, where our traders update the prices while the sport is in progress. This new mobile product now offers our punters the ability to bet In-Running at any time - in front of the TV, in the pub or on a train as a game or match unfolds."
By texting 'stans' to 89700, customers will be able to download the Stan James mobile application and then within minutes log-in using their existing username and password. Alternatively, customers new to Stan James can sign-up via their mobile phone.
The move to strengthen the Stan James mobile service comes on the back of rising penetration of internet-compatible mobile handsets coupled with an increase in customer demand for real-time betting during sporting events.
Recent statistics from comScore and Telephia indicate that over 5.7 million people in the UK used a mobile device to access the internet during January 2007, with the number expected to grow as the next generation of handsets offer an improved internet experience.
The Mfuse technology which has been implemented by Stan James gives customers this greater freedom which they believe will become standard across the sports betting
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