Bookmaker, Stan James, Goes It Alone

Published: Sunday, September 30, 2007 Online-Casinos.com

STAN JAMES GOES IT ALONE

UK bookie group to offer its own board prices for all British Horse Racing until Christmas.

Gibraltar-based bookmaker Stan James has announced that it would be breaking ranks from its competitors by offering its own board prices for all British horse racing until Christmas.

Rather than offer industry-led prices to racing punters, Stan James will offer its own SJ price; claiming this means better value for customers. The company is also giving a best odds guarantee on every British horse race from now until Christmas.

Peter Fisher, CEO of Stan James commented that the move means better betting for clients: "For years our customers have had to accept board prices dictated by the course - the same price as everyone else, with no value whatsoever. By offering our own SJ prices, it gives us the chance to be far more competitive in the run-up to every horse race in Britain.

"The SJ Price will be as good, if not better than the industry price for every race in the British Horse Racing calendar and we guarantee this to all of our loyal customers for at least the next 12 weeks. Not only that, we also are guaranteeing every price on all British Horse Racing for the next 12 weeks.

"With better board prices on offer, which are guaranteed against the starting price, our customers are getting the best value around," he said.