888 Awards GBP 6 Million Advertising Account
Published: Thursday, October 11, 2007 Online-Casinos.com
GBP 6 MILLION ADVERTISING ACCOUNT AWARDED BY 888.COM
London's CHI and Partners specialise in big branding
Gibraltar-based online gambling group 888.com has engaged the London advertising agency CHI & Partners in a GBP 6 million branding campaign commencing later this (October) month.
The campaign will include television, poster and taxi ads featuring the strap line 'Enjoy the game' devised by the agency, which describes itself as 'Big Ideas For Ambitious Brands'.
Based on the idea that life is one big game that can be played, the new campaign uses the theme "enjoy the game", in all its executions.
CHI clients include many of Britain's well known brands such as British Gas, Britvic, Lexus, The Royal Bank of Scotland, Toyota GB & Toyota Europe and The Telegraph Group. The company employs some 180 specialists at its London offices and was formed in 2001.
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