Paddy Power Launches Parlay Bingo
Published: Saturday, October 20, 2007 Online-Casinos.com
PADDY LAUNCHES PARLAY BINGO
Direct licensing agreement kicks off
Paddy Power plc, Ireland's largest betting and gaming company, has relaunched Paddy Power Bingo under a direct licensing arrangement with Canada-based Parlay Entertainment.
Previously, Paddy Power Bingo had been part of a bingo network that is also powered by Parlay Entertainment technology (see previous Online-Casinos.com/InfoPowa reports).
"Transitioning to a standalone bingo software solution is a significant step for Paddy Power," said Peter Trinz, Senior VP, Parlay Entertainment. "They've seen encouraging growth in liquidity since launching just over a year ago and have proven that bingo complements their existing entertainment portfolio."
Mark Nunan, Head of Online Bingo, Paddy Power said: "When we entered the bingo market a year ago, we appreciated the low barriers to entry that the network model provided, including liquidity, product knowledge and minimal infrastructure costs. With the solid growth we've experienced, our business needs have evolved and we require the independence, flexibility and control offered by the standalone model. We're pleased to enter into a closer relationship with the team at Parlay as part of our solution."
In the world of online bingo, both network and standalone solutions are proven business models.
As the industry matures, Parlay has begun to see several large gaming operators like Paddy Power exploring the option of moving away from the incubatory environment of a network and migrating to a standalone solution.
"For brands with existing infrastructure, channels and marketing muscle, the standalone solution offers better returns, more control and simply makes more sense," said Trinz.
An old favorite brought back under a new software brand, U.S. friendly.
Use just one account to access poker, sports book and casino gaming.
Excellent number of high-quality games and great support.
Nice sign-up and on-going bonuses with fast cash withdrawal processing.
Good selection of fun games including some new, innovative games on offer.
Huge sign-up bonus with reasonable wagering requirements and an excellent look and feel.
New players receive an insane 200% bonus up to $1000 free on both their first and second deposit.
New players offered up to $888 free in sign up bonuses, a special bonus available for blackjack players as well.
