New U.K. Online Sportsbook To The Rescue

Published Tuesday, February 19, 2008 -


Jaxx, a recently launched British subsidiary of a German firm will look after failed Bet And players

The UK customers of the failed online gaming company Bet and are being transferred to JAXX UK Ltd in a deal that includes accepting responsibility for all current deposits and outstanding bets on more than 17 000 individual accounts.

The deal ends several weeks of speculation regarding the future of Bet and, the operating brand of B&G International plc, a UK-licensed bookmaker launched in 2003. All customers will move to, which is owned and operated by JAXX UK Ltd., the UK based division of FLUXX AG, a leading Germany gaming and lottery company.

"We have negotiated a deal with the directors of B&G International plc that will protect the interests of all its Bet and members, ensuring that their deposits and outstanding bets are totally safeguarded, with membership transferring to," said Mark Irvine, Managing Director of JAXX UK Ltd.

"Bet and was a well regarded brand and we are very pleased to have completed this agreement, which is also a significant boost to the membership of JAXX in the UK and European markets."

Since it launch in 2007, JAXX UK Ltd has expanded rapidly thanks to its intuitive design, innovative betting options and a series of strategic partnership agreements with AOL UK, Lycos UK and Newcastle United, among others (see previous reports).

"This is not a takeover of the brand or of B&G International plc, which remains under the control of its existing shareholders," added Irvine. "The primary objective has been the retention of an established membership portfolio, ensuring peace of mind to customers and safeguarding their monies. No staff members or proprietary betting technology are included in the deal."

The respected online sports betting information site Sports Book Review had reported a week ago that Bet And Game players had experienced ignored emails and an unresponsive customer service. They later received emails notifying them of the move, saying Bet and Gaming had "decided to call it a day." Players expressed frustration over their inability to access funds. The rescue negotiations are believed to have gone on for three weeks.

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