TBG Gets Ladbrokes' Online Media Advertising

Published: Thursday, April 24, 2008 Online-Casinos.com

LADBROKES ONLINE MEDIA ADVERTISING TO BE HANDLED BY TBG

Online casino, poker, sportsbooks, bingo and games form part of agreement.

The London digital advertising and marketing agency TBG has been awarded the Ladbrokes account for all online media campaigns.

TBG will run search and display ads for all Ladbrokes' online betting and gaming products, including online casino, poker, sportsbooks, bingo and games.

The casino and bingo campaigns are already live (see previous Online-Casinos.com/InfoPowa reports), while the campaigns for sportsbook and poker will launch on 1 May.

"Ladbrokes has been my number one target account for some time," said TBG MD Simon Mansell. "We have been able to show the company what we can do through the live test campaigns we have been running in the past few weeks."

TBG will support the current UK television advertisements Ladbrokes is running for its bingo and casino products and will also run the company 's email and mobile marketing campaigns.

Mansell is confident of success. "We have been able to draw on our experience with operators such as Sky Bet and Cyberslotz and get double the amount of players spending the same amount of money on Ladbrokes compared to its previous agency," he claimed.

"This is because we watch what is happening to the campaign all the way through and will make proactive changes during a campaign with regards to what works and what doesn't. That makes a huge difference to the overall success of a campaign."