Salmon, Party Gaming's New Marketing Boss
Published: Friday, September 19, 2008 Online-Casinos.com
SALMON JOINS PARTY GAMING
After weeks of rumour, chief exec Ryan confirms appointment as marketing boss
Online gaming group PartyGaming has appointed Jon Salmon as its new chief marketing officer. Salmon will join PartyGaming from Ads Dot Com next month and will report directly to Jim Ryan, Chief Executive Officer of PartyGaming.
As Managing Director and founder of Ads Dot Com, Salmon built a strong and award-winning team of marketing, IT and customer service professionals focused on online casino and poker gaming sites, especially in European countries.
His 25-year career has involved various marketing roles at some of the UK's leading household brands, including Ladbrokes, Allied Bakeries, Ever Ready, Argos, and Weight Watchers where he led the team responsible for Breakfast Bar, one of the most successful snack product launches by a Heinz affiliate company.
Commenting on the appointment, Ryan said: "Jon's creative flair, entrepreneurialism and experience gleaned from marketing big brand names will be a great addition to PartyGaming as we forge ahead with our revised strategy to make us the most valued online gaming company. We very much look forward to Jon applying his talent and skills to marketing and promoting all of our Party brands across our broad and expanding suite of products and games."
Salmon added: "I've watched and admired PartyGaming's change into an internationally focused business over the last couple of years, especially the localisation drive that has involved the roll-out out of Party-branded gaming sites in a wide range of languages. PartyGaming is a company with strategic vision and strong management, and I'm delighted to be joining as it pushes ahead with clearly defined initiatives to grow both the business and provide the best entertainment and fun for customers in the industry."
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